John Stuart Mill Utilitarianism Essay - 1307 Words

How does one respond when they witness an act of deliberate cheating? In this essay, I will demonstrate the potential of John Stuart Mill’s theory of Utilitarianism to help evaluate the morality of either confronting the cheater, or choosing to let the cheating go uncontested. I will first focus in on a particular case of cheating I encountered, before going on to argue that the difficulty of measuring utility precisely, prevents Mill’s theory from offering us general moral direction for all similar situations. The event in question occurred at a club golf tournament this past fall. On the second hole of the day, one of the members of the other team, whom I am playing with, missed a short putt. Frustrated, he picked up his ball instead†¦show more content†¦Significantly, Mill’s act utilitarianism is concerned with an action’s consequence, not intentions, and differs from Jeremy Bentham’s version of the theory, in that it is focused on makin g the total amount of happiness largest, instead of maximizing the number of people who are happy. For evaluating morality, Mill was a proponent of using a scientific method that consisted of asking a question and making observations, before evaluating the results to form a testable hypothesis. Drawing upon Mill’s method, the question that must be asked is does utilitarianism provide sound moral guidance regarding my decision to confront cheating in golf, and can the next step, that is, rule utilitarianism, be used to create general guidelines for responding to cheating? In order to answer these inquires, our observations must begin by identifying the stakeholders in the golfing incident and accessing how much happiness they received from my decision. Next, we must assess how this level of happiness would have changed had I decided to let the cheating go and not say anything. Obviously, the two primary stakeholders would be myself, and my opponent. However, the two other members of our playing group should also be considered, as well as the remainder of the tournament field. In terms of how my choice resulted in increased happiness, there are several considerations. First, I, myself,Show MoreRelatedUtilitarianism, by John Stuart Mill Essay1393 Words   |  6 PagesExplain why Mill distinguishes between higher and lower pleasures and assess whether he achieves his aim or not. In his essay, Utilitarianism Mill elaborates on Utilitarianism as a moral theory and responds to misconceptions about it. Utilitarianism, in Mill’s words, is the view that  »actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. «1 In that way, Utilitarianism offers an answer to the fundamental question Ethics is concernedRead MoreUtilitarianism, by John Stuart Mill Essay2012 Words   |  9 PagesIn John Stuart Mill’s work Utilitarianism, Mill is trying to provide proof for his moral theory utilitarianism and disprove all the objections against it. Mill defines utilitarianism as a theory based on the principle that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Ch. II, page 7). He calls this the â€Å"greatest happiness principle. Mill says, â€Å"No reason can be given why the general happiness is desirable, except theR ead MoreEssay on Utilitarianism by John Stuart Mill2810 Words   |  12 PagesUtilitarianism by John Stuart Mill John Stuart Mill, in his Utilitarianism, turns morality into a practical problem. His moral theory is designed to help one evaluate his moral principles and senisibilites and be able to ajudicate conflictions in moral conflicts. Mill postulates that actions are right so far as they tend to promote happiness and minimize pain. This theory manifests itself as an impartial promotion of happiness. Morally right actions are ones which promote the greatest happinessRead MoreEssay about John Stuart Mill and Utilitarianism1313 Words   |  6 PagesJohn Stuart Mill and Utilitarianism Utilitarianism defined, is the contention that a man should judge everything based on the ability to promote the greatest individual happiness. In other words Utilitarianism states that good is what brings the most happiness to the most people. John Stuart Mill based his utilitarian principle on the decisions that we make. He says the decisions should always benefit the most people as much as possible no matter what the consequences might be. Mill says thatRead MoreThe Contributions Of John Stuart Mill1250 Words   |  5 PagesJohn Stuart Mill was a British philosopher who was born on May 20, 1806 in London, England, to Harriet Burrow and James Mill, a noted economist, philosopher and historian. James Mill was an educated man who was heavily involved in an early 19th century movement called philosophic radicalism, a school of thought also known as Utilitarianism, which highlighted the demand for a scientific foundation for philosophy, as well as a humanist approach to economic s politics. It was this foundation fromRead MoreJohn Stuart Mill s Argument That Happiness Is The Only Intrinsic Good1354 Words   |  6 PagesIn this essay I am going to write about John Stuart Mill’s argument that happiness is the only intrinsic good. Mill’s proof focuses on defending utilitarianism, one of the most prominent works in moral philosophy and most prominent form of consequentialism as proposed by Jeremy Bentham and John Stuart Mill. Mill defines the theory and provides his responses to common misconceptions people have surrounding it. Utility, the Greatest Happiness Principle, states that actions are right in that they generallyRead MoreJohn Forbes Nash Jr.912 Words   |  4 PagesJohn Forbes Nash Jr. and John Stuart Mill were both very important economist. John Forbes Nash Jr. was an American mathematician, and an economist. John Mill was a British Philosopher, economist, moral and political theorist, and was the most influential English-speaking phi losopher in the nineteenth century. John Forbes Nash Jr. and John Stuart Mill were both very intelligent as young children. John Stuart Mill learned to read as a toddler and began to study Latin at the age of three. John ForbesRead More`` On The Hunt : Killing, Eating, Respecting Wild Beast, By John Stuart Mill1581 Words   |  7 PagesIn the essay Utilitarianism, John Stuart Mill argues the purpose of morality is to create a better world as a whole, or to achieve utility. Mill defines utility as actions that promote happiness and pleasure, with the absence of pain and suffering and asserts that utilitarianism embodies this concept, as it is a moral theory that encourages and preaches actions that coincide with such ideals. John Stuart Mill’s Utilitarianism relates to A New Environmental Ethics, authored by Holmes Rolston III,Read MoreAn Introduction to the Principles of Morals and Legislation by Jeremey Bentham.1026 Words   |  5 PagesWhat is Utilitarianism? I believe th at utilitarianism is the theory in which actions are right if they produce happiness and wrong if they don’t produce happiness. Happiness is what every human being look forward to. When making a decision, all possible outcomes must be ensured that it will lead to happiness. Utilitarianism is based on the principle of utility .Utility is the ability to be useful while satisfying needs. Utilitarianism is generally considered a moral theory that was found by JeremeyRead MoreJohn Stuart Mill : An Influential Philosopher Of The 19th Century1252 Words   |  6 PagesTierra Myers Mr. Berkoben English IV 26 October 2016 John Stuart Mill Not only did Harriet Burrow give birth to a son but also the most influential philosopher of the 19th century. Exploring the life of as well as evaluate the work of and examine the impact of John Stuart Mill gives us as readers and understanding of why this man deserves this title. Born May 20, 1806, John Stuart Mill became the son of James and Harriet Burrow. As a child he faced multiple struggles; being the only child meant

Setting Boundaries on Technology Essay - 1698 Words

Setting Boundaries on Technology Technology has provided humans with an easier way of living. Computers, automobiles, televisions, radios, telephones, and airplanes are a few examples on how technology has contributed to making our lifestyle an easier and more comfortable place to live in. Scientific research has made a tremendous breakthrough with the different cures for diseases. These technological advances have saved and improved lives. Although there are positive aspects of technology that are beneficial to society there are negative aspects as well. Take for instance, being able to clone someone is something critics will say is immoral. Being able to clone is an example of technology advancements never thought possible, but help†¦show more content†¦On the contrary, critics argue that scientific research should have boundaries. That somethings are not to be forced but made naturally. Cloning has been a topic that everyone has mixed feelings over. Many people feel that the act of cloning is an attempt to act as God and not allowing nature to take its course. Other reasons for restricting advancement in technology is that critics believe that machines are replacing the need for workers. For example, when the cotton gin was invented many workers were laid off because of the fact that it was more efficient, and produced more quantity than manual labor. This shows that when a machine is invented, it is made to improve the standards of that time and sometimes at the expense of employment. So, the machine doing more work at a faster time produces more goods, leading to lying people off. In my opinion I feel that technology should have boundaries. There should be things that people should not touch and allow things to happen just the way they do. For instance, cloning should not be allowed. People should not make people. This is when boundaries should be placed. Cloning oneself can get out of hand. What if a person wants to make ten clones of oneself? Then everyone would be making multiples of himself or herself. Bringing someone to this world should be done naturally not forced. Anything forced will become chaotic. I feel that we are not capable of handling the responsibility of cloning, especially whenShow MoreRelatedPatient Centered Care Is A Philosophy Of Care Delivery818 Words   |  4 Pagesthe patient’s perspective and organizes the building blocks of work around the patient and her care. It consists of sequences of activities by all involved staff members who care for the patients. It is consistent with cooperative work in clinical settings. According to Schmidt and Simone, â€Å"cooperative work is constituted by the interdependence of multiple actors who, in their individual activities, in changing the state of their individual field of work, also change the state of the field of workRead MoreInterventions And Strategies That Can Help The Supervisee s Recognize And Manage Dual Relationships When They Arise1350 Words   |  6 Pageshandle boundary violations, and how to make ethical decisions. The clinical should implement a conceptual framework that will help the supervisee’s recognize and manage dual relationships when they arise. The clinical supervisor should bring awareness to the problem by informing the supervisees on the latest interventions and research that provide a better work environment for the workers, the clients, agency, and the community. Contemporary thinking regarding the dual relationships and boundary violationsRead MoreEssay about Professional Boundaries1195 Words   |  5 Pagespatient trusting in the nurse’s ability to care for them. Professional boundaries are an intricate aspect of a nurse’s daily work. These boundaries are based on trust, respect and the appropriate use of power. Breaches can be classified as boundary crossings, boundary violations or sexual misconduct. Breaches of boundaries lead to violations of a nurse’s professional responsibility. Nurses must maintain these boundaries to ensure patient care can remain within the zone of helpfulness. EveryRead MoreProfessional Boundaries in Nursing Essay1106 Words   |  5 Pagestrusting one another. The use of nursing skills can ensure these boundaries are maintained, it allows for safe patient care. Professional boundaries are the line that nurses cannot cross, involving aspects such as patient confidentiality and privacy, ensuring legal aspects of nursing and the boundaries put in place are not breached. However, nurses accepting financial or personal gain from patient can also cross these professional boundaries. It is only through education in this area that the rights ofRead MoreSocial Networking Is Becoming A Popular Form Of Communication1514 Words   |  7 Pagesstudent nurse, and recommendations for safe social networking use. Social networking can be thought of as using internet based websites, such as Facebook, Twitter, and LinkedIn, as well as other services, such as applications and mobile-based technologies, to interact and communicate with people from across the world, and to share information, pictures, and resources with a very large audience. Social networking sites can also be used to find other users who have similar interests as you and isRead MoreThe Art of Mariko Mori: The Use of Body as a Subject Matter to Represent Issues of Identity and Culture in Her Society1174 Words   |  5 Pagesinstability of identity by presenting herself in glittering, self-designed costumes in extremely out of the world settings, juxtaposing reality and fantasy. She approaches her work in a rather narcissistic way, documenting herself as different images, taking on different identities and roles to convey her intentions in her artworks. Her works is a mixture of culture and technology, art and performance, nature and spirituality. She is especially interested in the synthesis of opposites, mainly scienceRead MoreWhy Cap And Trade Is A Better Solution857 Words   |  4 Pagesfirst, that the government or agency have already figured out the target setting in which encourages emission reduction but stimulates technological innovation. Secondly, the trading systems between corporations are transparent and honest. Last, I am also assuming that there can only be one solution to carbon reduction. As a result of dumping unlimited amounts of carbon pollution into the atmosphere, we have exceed planetary boundary, thus the government should immediately regulate and monitor carbonRead MoreA New Set Of National Patient Safety Essay1014 Words   |  5 PagesIntroduction In health care settings across the country patient care is compromised by various preventable mistakes. Health care workers (HCW) are continuously pushing the boundaries of time constraints. As these demands are increased the possibility for poor patient outcomes also increase. Prevention is the first line of defense and promotes healthy practices for HCW and patients. The Joint Commission (TJC) collects data pertaining to the incidences, information surrounding each case and establishesRead MoreTelemedicine : A More Effective And Efficient Healthcare System Essay1386 Words   |  6 Pages Technology is rapidly advancing in healthcare, leading to new treatment modalities and options for healthcare providers and their patients. Telemedicine is at the forefront of these advances, creating a more effective and efficient healthcare system. Formally defined, telemedicine is the use of medical information exchanged from one site to another via electronic communications, to improve a patient’s clinical health status (ATA, 2012). Telemedicine is an umbrella term that includes TelehealthRead MoreDomain Analysis Of Common Carotid Artery Images Using Multiwavelets For The Diagnosis Of Cardiovascular Diseases1322 Words   |  6 PagesDomain Analysis of Common Carotid Artery Images using Multiwavelets for the Diagnosis of Cardiovascular Diseases R.Nandakumar 1 and K.B. Jayanthi 2 1Professor, Department of ECE, K.S.R.Institute for Engineering and Technology 2Professor, Department of ECE, K.S.Rangasamy College of Technology E-mail: nandhu.r79@gmail.com, jayanthikb@gmail.com ABSTRACT: According to the report given by World Health Organization, by 2015 almost 20 million people will die from cardiovascular diseases (CVD). People in low-

Entrepreneurship of Woolworths Ltd

Question: Discuss about theEntrepreneurship of Woolworths Ltd. Answer: Introduction: This assignment consists of analyzing the different principles and concepts related to Entrepreneurship. The researcher has chosen Woolworths Limited to conduct this report. The assessment includes acquiring the business of Woolworths Ltd and providing adequate leadership qualities to sustain it. The concepts of entrepreneurship and the role of entrepreneur in setting up an organization are concluded in this report respectively (Drucker 2014). Entrepreneurship is the art of setting up an organization individually rather than working for someone else. A successful entrepreneur is an individual who is able to bear the risk of starting a new venture. An Entrepreneur takes all the decisions of the organization; he/she is responsible for all the risk associated with the business (Drucker 2014). An entrepreneur is typically a Sole Proprietor, an active Partner and the person who generally holds most number of shares in a business venture. To become a successful entrepreneur a person needs to have these qualities such as ample amount of confidence, open minded in nature, competitive personality, creativity in work, strong determination, and ability to handle pressure, strong work ethic and passion for business (Grimes et al. 2013). To start a new business these qualities are necessary to be performed simultaneously to provide efficiency and increasing the growth of the business. In this assessment, the researcher has acquired Woo lworths Ltd business and provided adequate solutions to develop it by using strong entrepreneurship skills and concepts (Grimes et al. 2013). Industry Description: Woolworths Ltd is a major retail company of Australia; the company consists of huge revenue and profit growth. In this report, the researcher has selected the retail industry of Australia because the retail industry has great diversification such as the size of business is large, healthy amount of competition in the market and huge opportunities prevailing in the market towards growth an expansion (Drucker 2014). Retailers do not only sell goods to their customer but also assists them in buying and suggesting new product offerings. The diversification of retail industry is huge such as large departmental stores. Woolworths is one of the strong brands of supermarkets in Australia and by acquiring it, the researcher will be able to gain most of the market share in Australia. The primary market will consist of the domestic market of Australia and it surroundings states. The retail industry consists of selling consumer goods and services to various customer through numerous logistical ch annels (Frese and Gielnik 2014). Necessities in Becoming an Entrepreneur: There are very few people in the world that may really become a successful Entrepreneur but if a person has the passion of becoming one, he/she can achieve it effectively (Carland and Carland 2015). There are various reasons why a person should become an entrepreneur and they are as follows: Huge Opportunity: When a person works in an office, he/she has to work for 8-9 long hours and the person has to follow the same routine everyday and have to work under a boss. However, in the case of entrepreneurship there is a large opportunity of doing work on own freedom and taking all the decisions by himself. In this case, of entrepreneurs time is not the factor it is all about the motivation towards setting up an organization (Carland and Carland 2015). Autonomy: There is huge scope of independence in Entrepreneurship that generally lacks in official jobs. The corporate culture is very dissatisfying and it is very difficult to sustain it in the end. Whereas by acquiring Woolworths retail chain, it will be beneficial in creating a huge growth in the market and being an entrepreneur there are high scope of developing the business as it is facing severe competition (Gupta, Chiles and McMullen 2016). Responsibility towards Society: One of the major qualities of an entrepreneur is the measure he/she takes towards developing and sustaining the society. Not only the macro level but also initiating efficiency in the micro level of the business environment (Gupta, Chiles and McMullen 2016). However, the reason behind acquisition of Woolworths Ltd is to develop the industry and provide maximum customer satisfaction with increasing level of services to them. Huge Profit Possibilities: The main objective of being a successful entrepreneur is to increase the earning potential of an individual. In a corporate job, the earning potential is restricted; a person may receive promotions and hike in the salary but in the case of entrepreneurship the possibility to earn huge profits are available by venturing in the right business and efficiency in the business operations (Frese and Gielnik 2014). Control: The main objective behind becoming an entrepreneur is the essence of security, which is resulting from being able to control the work. By acquiring Woolworths Ltd, the entrepreneur will be able to control the outcome of the business, take appropriate decision regarding the structure of the organization and provide adequate measure to tackle all the business risks (Frese and Gielnik 2014). Innovation: Entrepreneurs are known as innovators as they often produce new products and services in the society. Innovation is an art, which is performed by successful entrepreneur in creating outstanding product differentiation and provides competitive advantage in the market. Woolworths Ltd is a good brand of supermarket retail organization but there are few drawbacks as there is a lack of effective services in the organization. Therefore, by purchasing it and with proper entrepreneurship qualities and innovation of products and service Woolworths market worth will be increased (Weaver et al. 2012). Corporate Culture: By becoming an Entrepreneur, an individual is able to create its own corporate culture according to his/her beliefs and character. The development of good working environment is solely depended in the hands of the Entrepreneur. With the acquisition of Woolworths Ltd, the entrepreneur will create a new corporate culture and new policies and procedures to regulate the organization more effectively and provide employee satisfaction (Weaver et al. 2012). Legacy: The entrepreneur is always responsible for making a brand famous and with proper brand image and goodwill of the brand creates an appealing legacy for the innovator. The use of effective technology and internet there is a big possibility of growing the market of Woolworths Ltd in Australia, and with proper leadership qualities of the entrepreneur the business will have a great impact on the coming generation and sound legacy of the firm (Carland et al. 2015). Urging of Passion: Entrepreneurship is all about fulfilling individual passion. For example, a corporate worker he/she does the type of work that the company offers them to do but in the case of entrepreneurship, an individual can choose the field of their choice and pursue their goals simultaneously. Entrepreneurship leads towards promotion of creative thinking and provide an individual to accomplish his/her goals effectively (Bailey et al. 2015). Analysis Based Consideration of the Positioning of Products Services in the market: Positioning of products and services consideration solely rely on the potential of the product and the services in the market (Arli et al. 2013). Woolworths has emerged out as one of the biggest retailers in the Australian market, which is occupying a dominant position in the market with retail stores comprising of grocery items, liquor, petrol, general goods, consumer electronics etc. Since its incorporation in 1924, Woolworths is continually growing as a giant brand (Bailey et al. 2015). The Company has 3,000 stores approximately with 965 supermarkets in Australia and New Zealand. The kind of dominance, which the Woolworths have in the Australian market, it has the potential to bring cheers on those faces who wish to acquire the Company to achieve the entrepreneurship (Keith 2012). The Company conducts its business through five business divisions. Retail liquor outlets and petrol outlets, the supermarket division, general merchandise division, which operates through BIG W discount stores, hotels division, which encompasses on liquor sales (Mialon et al. 2016). It operates as the parent company of The Warehouse Group Limited, which is one of the largest department stores in Australia (Wang 2015). In recent time, there is a slight fall in the market share of the Company whereas Aldis market share is on a rise (Mialon et al. 2016). As per a new research conducted by Roy Morgan, the market share of Woolworths has fallen to 37.3%, while the market share of Aldis is on a rise and has risen to 12.1%. However, Woolworths continuously enjoying their lion share in the market, customers thronging to Aldis have increased (Keith 2012). The story clearly tells that Woolworths is struggling to maintain the same dominance in Australia in course of achieving a high market profit, it lost on the budgetary part of products. Moreover, this is where it has given an uncalculated space to its rivals such as Aldi, Coles and Costco. Woolworths is struggling to compete against Coles, as the purchase rate is being challenged (Mialon et al. 2016). The analysis of the market picture makes it clear that to successfully resourcing of the business, it demands a proper market study (Mialon et al. 2016). The dominance is challenged but is alive and that gives the learner, a sufficient space to prosper, riding on the success of the Company. The products and the business need no introduction, only the proper coping with the customers requirement is sufficient (Smallbusiness.chron.com, 2016). Business Resourcing Options: Business resourcing is a method by which an enterprise or business is undertaken to achieve a preferred outcome. There could be various options to resource a business by acquiring a giant leader such as Woolworths. These resources help in further flourishing of the existing relationships with all the stakeholders expectations (Bailey et al. 2015). Moreover, a business resourcing options include the followings that help in successfully relaunching of the business in the market with the acquired brand (Smallbusiness.chron.com, 2016). Financial Resources: The most important of all to start a business is the availability of the sufficient funding. The acquiring of such a giant business leader Woolworths and then implementing the entrepreneurship principles is a long process and needs a proper care with the funding (Bailey et al. 2015). To overcome the current loophole in Woolworths, Which are responsible for a continuous share fall, require proper analyzing of the market then doing correct market promotion. Market promotional events incur a huge amount, it goes on piling once the requirement, and the expectations of customers are identified (Bailey et al. 2015). Human Resources: The success of a business depends highly on its quality employees, which can use their expertise to their potential to resurrect some of the lost plot of Woolworths with different identification brought by some other company acquiring the Woolworths business (Bailey et al. 2015). These human resources have the responsibility to identify the sheer class employee and then select those once the eligibility criteria meet. A bunch of experienced employees those have innovative thoughts and love experimenting with their ideas needs their employment in the company (Motley Fool Australia, 2016). There can be various ways to hire new employees and this includes direct walk-in or a referral process, which include the participation of the existing employees (Bailey et al. 2015). Moreover, those existing employees whose judgments are respected need to participate in the referral process. Physical Resources: Physical resources are all tangible resources of the company that includes manufacturing equipment and official machineries. It also includes land, labour and people. Physical resources are also very important for an entrepreneur to launch the business after acquiring a giant leader such as Woolworths. The expansion of the business after acquiring a business requires huge marketing stuffs such as marketing materials for the market promotion (Bailey et al. 2015). Educational Resources: Educational resources consist of gathering proper knowledge about the market and competitors before entering into the market. Education is probably the best, which can help an entrepreneur to launch its business after acquiring the business of a giant leader such as Woolworths (Bailey et al. 2015). An entrepreneur needs to have a proper analysis of the market and the requirement of customers, what other has missed on this (Budisantoso, Wickramasinghe and Teoh 2014). Woolworths is still a giant leader but a continuous drop in the market share has attracted the learner to acquire its business and promote this with new added features. Emotional Resources: Starting up an acquired business requires a bunch of such people who can stand by the management and fill them with inspirations in a situation when they are demoralized (Bailey et al. 2015). A time comes when things do not turn up to the expectations, people tend to lose hope and get nervous. However, a good entrepreneur has all the capabilities to overcome the situation but still, it is a human instinct, which require someone to console and motivate for the challenge (Bailey et al. 2015). Launching some newly, added concepts with the existing concepts of the Company require serious patience from the entrepreneur to stay undetected in any sort of situation. Recommendation: The first point of recommendation revolves around the proper study of the market. It consists of customers requirement and the current market shares of the competitors. Proper analysis of the market competition and the point of attraction in its competitors for the customers need a broader study. The second point of attraction is about proper handling of the employees to give it a dimensional move. Moreover, successful entrepreneurs do possess this quality and utilizes this to the fullest of benefit. The third point of attraction speaks about the flexibility as it holds a significant importance with this. Woolworths for an example continually focused on their profit margin and did not compromise with the customers requirement. It is because of the fact that the Woolworths faced strong challenge from the comparatively cheap product manufacturer company Costco. Conclusion: Entrepreneurship is all about starting something new and achieving success in them. In this assignment, the researcher has acquired the business of Woolworths Ltd and provided adequate entrepreneurship concept to improve its operations. Launching a new concept by acquiring an existing business of the likes of Woolworths who have already dominated the Australian market require an extensive study of the market. Woolworths are still the dominant company in the Australian market with maximum market share but a continuous drop has put them in a significant defiance from the customers. Loyal ship is no longer a universal concept when it asks customers to make selection on their brand choices to which they have strong faith. Moreover, brands that meet with the customers requirement eventually come out as the dominant character in the market. Increasing customer base of Costco and Aldi in recent time, significantly prove the role of customers requirement in deciding the fate of a brand in th e market. An entrepreneur has all the basic instincts inbuilt in it to take over a brand and then relaunch this in the market with some added features to catch the present trend of the market. Flexibility is the most important key of an entrepreneur, which constructs its story of success in the market. With the help of proper entrepreneur qualities, an individual can provide success towards it business venture and lead to customer satisfaction. References: Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business, and Accountancy| Ventura, 16(1), pp.27-46. Bailey, J., Price, R., Pyman, A. and Parker, J., 2015. Union power in retail: contrasting cases in Australia and New Zealand. New Zealand Journal of Employment Relations (Online), 40(1), p.1. Bridge, S. and O'Neill, K., 2012.Understanding enterprise: entrepreneurship and small business. Palgrave Macmillan. Budisantoso, T., Wickramasinghe, A. and Teoh, T.T., 2014. Entrepreneurialism in discovering the role of inspiring shopping motivation in Australia and Indonesia. International Journal of Process Management and Benchmarking, 4(3), pp.247-261. Cajaiba-Santana, G., 2014. Social innovation: Moving the field forward. A conceptual framework.Technological Forecasting and Social Change,82, pp.42-51. Carland, J.C., Carland, J.W. and Stewart, W.H., 2015. Seeing what's not there: The enigma of entrepreneurship.Journal of small business strategy,7(1), pp.1-20. Carland, J.W. and Carland, J.C., 2015. A model of potential entrepreneurship: Profiles and educational implications.Journal of Small Business Strategy,8(1), pp.1-14. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Frese, M. and Gielnik, M.M., 2014. The psychology of entrepreneurship.Annu. Rev. Organ. Psychol. Organ. Behav.,1(1), pp.413-438. Gedajlovic, E., Honig, B., Moore, C.B., Payne, G.T. and Wright, M., 2013. Social capital and entrepreneurship: A schema and research agenda.Entrepreneurship Theory and Practice,37(3), pp.455-478. Grimes, M.G., McMullen, J.S., Vogus, T.J. and Miller, T.L., 2013. Studying the origins of social entrepreneurship: compassion and the role of embedded agency.Academy of management review,38(3), pp.460-463. Gupta, V.K., Chiles, T.H. and McMullen, J.S., 2016. A process perspective on evaluating and conducting effectual entrepreneurship research.Academy of Management Review,41(3), pp.540-544. Keith, S., 2012. Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, pp.47-81. Kuratko, D.F., 2016.Entrepreneurship: Theory, process, and practice. Cengage Learning. Mialon, M., Swinburn, B., Allender, S. and Sacks, G., 2016. Systematic examination of publicly-available information reveals the diverse and extensive corporate political activity of the food industry in Australia. BMC public health, 16(1), p.1. Motley Fool Australia. (2016). ALDI is stealing market share from Woolworths Limited. [online] Available at: https://www.fool.com.au/2016/04/15/aldi-is-stealing-market-share-from-woolworths-limited/ [Accessed 31 Dec. 2016]. Putta, S.S., 2014. Improving Entrepreneur's Management Skills through Entrepreneurship Training.Journal of Commerce and Management Thought,5(3), p.459. Smallbusiness.chron.com. (2016). 5 Resources You Need to Succeed to Start a Business. [online] Available at: https://smallbusiness.chron.com/5-resources-need-succeed-start-business-23.html [Accessed 31 Dec. 2016]. Wang, Z., 2015. Supermarkets and gasoline: An empirical study of bundled discounts. Resources for the Future Discussion Paper, pp.15-44. Weaver, K.M., Liguori, E.W., Maurer, J., Bendickson, J. and Gibson, B., 2012, January. What Really Impacts Local Business Climate: Evidence of the Need for Entrepreneurship-Friendly Policy and Entrepreneurial Role Models. InICSB World Conference Proceedings(Vol. 2, No. 1, p. 1). International Council for Small business (ICSB).